Brand: A definition…
A trademark, name or symbol identifying a product, service, or organisation.
I guess that’s the gist but there’s so much more to a brand than this.
A brand exists in the minds and hearts of customers and potential clients. It evokes a set of emotions and ideas about a company and its products or services, sometimes difficult to put your finger on but real and present, nevertheless. It might be better described as a gut feeling about a company and is as much about affection and trust as it is about value for money and quality product delivery.