maintaining your website

keeping it fresh

Websites need looking after

Maintaining a website is an on-going task that can have significant consequences if overlooked. A number of elements that make up the design and build of a website require attention if the site is to maintain a strong performance for both users and search engines alike.

All WordPress CMS websites are built on a WordPress theme and augmented by a range of plugins used to deliver specific website functionality such as ecommerce, online bookings or members’ areas. The version of WordPress itself is frequently updated so all themes and plugins need to keep up-to-date with this latest version.

In addition, it’s good practice (and something to which I always adhere) to use a website security system to monitor potential hacking attacks and identify vulnerabilities. Such security systems require continual scrutiny.

Longer term neglect of a website can lead to it no longer functioning or delivering any content and recovering a website from this position can be time-consuming and costly.

A spanner used as a metaphor for website maintenance
info graphic of web vitals

Site maintenance and SEO

Website owners that require effective Search Engine Optimisation (SEO) to function should pay particular attention to website maintenance. Keeping everything up-to-date, tweaking website content and ensuring a site’s core web vitals are as good as they might be are all key to strong SEO.

As both technology and the way in which we use and view websites changes, Google is continually developing and updating it’s own guidelines on what constitutes a good website. In order to maintain adherence to those guidelines, websites need maintaining.

Website performance audit

If you suspect your website isn’t performing as it should, is slow to load, or has been dropping down Google rankings of late, you may well benefit from a website audit. I’ll highlight any technical issues with the framework and infrastructure and provide a path to repair.

I’m happy to provide a free on-page SEO report which will analyse your website’s homepage, identify key problems (both technical and content related) and suggest how these can best be fixed.

An on-page website audit will provide information on

  • Page experience
  • Broken links
  • Backlinks
  • Website usability
  • Google indexing
A microscope - a metaphor for a website audit

Keep your website in top condition. Give me a call.

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