brand & logo design

get yourself noticed

brand development

Brand: A definition…
A trademark, name or symbol identifying a product, service, or organisation.

I guess that’s the gist but there’s so much more to a brand than this.

A brand exists in the minds and hearts of customers and potential clients. It evokes a set of emotions and ideas about a company and its products or services, sometimes difficult to put your finger on but real and present, nevertheless. It might be better described as a gut feeling about a company and is as much about affection and trust as it is about value for money and quality product delivery.

Everyone knows what a logo is. It’s that shape companies use to represent their company; like Nike’s swoosh or McDonald’s golden arches. Branding, on the other hand, is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single marketing touchpoint your customers have with your company. A brand is very much a concept, not a concrete object. It is the foundation of a company’s entire marketing framework and constitutes the emotional and psychological relationship between a company and consumers.

I’ll take a good look at your business, customers and competition and deliver a compelling brand to ensure your products and services get noticed by the right audience. Whether you’re looking to develop a new brand from scratch or need help with an existing identity, I turn creative ideas into commercial impact and ensure a strong and consistent visual brand across all marketing touchpoints.

logo design

So, how does branding differ from logo design?

A logo is an easily recognisable, reproducible design element, often including a name, symbol or trademark. It is a quick, visual representation of a brand’s message and position. A logo identifies a business in its simplest form via the use of a mark or icon. The logo is a visual cue to the brain to recall what a company stands for and a customer’s experience and memory of that company.

The application of an effective, consistent identity requires your logo to be used across a range of formats. I will deliver logo assets in a variety of file formats (jpg, tif, eps), colours (CMYK, RGB, monochrome) and both high and low resolutions.

I work across a range of budgets to suit clients, from a simple logo design to full brand development.